I ran the scan on my own business. Yelp still had me at a brokerage I left.

By Connor MacIvor · Santa Clarita, CA · August 22, 2026 · 4 minute read · Scan #001

The short version

MachineFound's first scan was me. The findings, captured August 22, 2026, before any fixes propagated: Yelp listed me under RE/MAX at an address I have not worked from in years, on the exact platform OpenAI signed a data partnership with in July. Two separate Zillow profiles split my identity. My name appears at least three different ways across major sites. The after-state gets published in about 30 days, next to this, so you can check my work.

I sell a scan that finds the difference between what your business is and what the machines think it is. It would be strange to sell that without running it on myself first. So Scan #001 is mine, and I am publishing the before-state in full, because a before-and-after on a real business is proof, and screenshots of somebody else's dashboard are not.

What did the machines think of me?

Finding one, the expensive one

Yelp: "CONNOR MACIVOR-RE/MAX OF SANTA CLARITA," 25101 The Old Rd. I am at SYNC Brokerage on Avenue Stanford. Wrong brokerage, wrong address. And in July 2026, OpenAI signed a data partnership with Yelp, meaning ChatGPT's local answers now ground partly in Yelp's records. What the machine could learn about me from one of its primary sources was a brokerage I left.

SourceWhat it said about me
YelpCONNOR MACIVOR-RE/MAX OF SANTA CLARITA, old address
Zillow, profile oneConnor MacIVOR, individual agent
Zillow, profile twoParis and Connor MacIvor, an older team entity, still live
Homes.comConnor MacIvor, correct-ish
LinkedInPersonal profile living under the handle of a brand I run
SYNC rosterCorrect, current

Three name renderings. Two Zillow entities. One stale brokerage on a ChatGPT grounding source. If you have read how AI engines score entities, you know exactly what this adds up to: I am not one confident business to the machine. I am fragments, and fragments do not get recommended.

There was one more finding, and it stung.

Search for my brand, "Santa Clarita Open Houses," and the results are Zillow, Trulia, Homes.com, and Coldwell Banker before my own site appears. The portals own my brand's name as a phrase. Twenty-seven years in this valley, and the machine hands my name to companies headquartered nowhere near it.

What happens next?

The fixes are in motion: one correct record synced across the directory network, and the core sources, Google, Yelp, Bing, corrected by hand so they hold even if everything else stops. In roughly 30 days I re-run this exact sweep and publish the after next to this before. If the fixes did not move what the machines say, you will read that here too.

That monthly before-and-after is what every MachineFound client gets. Not a dashboard. A page that shows what ChatGPT, Perplexity, and Gemini actually say about your business, and whether it changed.

Would your scan look like mine?

Probably, and possibly worse, because I at least had my license number consistent. Moved offices, changed brokerages, dropped a middle initial, rebranded once: any of those and the machines are holding versions of you that disagree. The scan is free, takes me minutes, and the report is yours either way. If it comes back clean, I will tell you that and shake your hand.

Get your free scan · MachineFound

Connor MacIvor, Santa Clarita, 27 years in real estate, 20 years LAPD before that, writing code since 1983. CA DRE #01238257, SYNC Brokerage. MachineFound · 661-476-2217.

Method: every line above captured from live public search results and pages on August 22, 2026, hours after listing sync activation and before propagation, then committed to a dated record so the 30-day comparison cannot be quietly edited. Ask me for the raw capture.